To Blog or Not To Blog
Just in case you have spent much of the last few years under a rock blogging has gone main stream. Blogging once belonged to political fanatics or nerds. In the age of twitter (the world’s most famous micro-blogging site) where micro thoughts allow everyone to be famous for fifteen minutes everyone blogs….even me. The key question is does blogging help the average business owner’s bottom line. According to Hubspot, the answer is YES!
In a recent survey Hubspot asked companies what marketing efforts resulted in an increase in new business leads. The highest value was attributed to good old fashioned Search Engine Optimization (something eLocal Listing knows a thing or two about) which gets the credit in 75% of the cases.
Surprisingly, just behind SEO is blogging at 69% and somewhat lower is social media at 47%. Shockingly according to Hubspot, paid search advertising trails almost at the back of the pack with just 16%.
Why is blogging so effective?
Blogging gets credit for driving search engine visibility, which in turns drives new clients.
Blogging drives repeat traffic where your message is interesting people come back for more.
If you drive a visitor to your site through your blog, they may stay on your site and perhaps then become a lead. A blog may even go viral, which is perhaps the best possible result. All this activity tends to lend authority to your site which in turn drives more business.
Blogging is at the heart of our new platform MyLocally. On MyLocally local businesses can blog about their businesses, clients can post reviews and all that blog content contributes to search engine visibility. It’s interesting to note that although, SEO, blogs and social media get credit for driving new business, ultimately all of this effort pays of high search visibility.
Blogging, not just for nerds anymore!