As the launch of MyLocally.com fast approaches, we see affirmation that our strategy combining Local Search and Social Media into one product is in line with current Search trends every day and we grow increasingly more excited for its launch.
BIA/Kelsey recently launched their Social Local Media (SLM) advisory service, focused on the “growing significance of social platforms” and has appointed Andrew Shotland of LocalSEOGuide.com to act as their associate program director. Mr. Shotland is a respected social and local SEO expert, and consults for eLocal Listing with our new product offerings such as MyLocally.com. BIA/Kelsey’s SLM advisory service will focus on monetization models for social networks (something SMBs have been struggling with for years), metrics that measure social transactions, social commerce, and Facebook’s continued evolution as an effective online marketing tool.
Another sign that MyLocally is on track with current Search and Social Media trends, especially with our focus on its community Market Place pages, is the introduction of BuddyPress; Social Networking in a box. This new free and open source web product allows communities to build an integrated solution in which participants are connected through blogs, updates, messaging, and more. Exactly the direction that MyLocally.com is taking.
MyLocally.com is a new online community that allows its participants, both businesses and consumers, to actively participate in deals, reviews, blog posts, and Q&A. The more they participate, the higher you appear on the Market Place Page or the better deals you will receive!
Our current launch date is September 25, 2011; until then, keep coming back for more updates.