The speakers at last Wednesday’s f8 conference were barraged with complaints about Facebook’s new features. Facebook’s answer: “people will get used to it.” Interesting response, but I guess when you have 750 million users you can dictate how the market SHOULD respond to your initiatives! I wonder if while at Harvard Zuckerberg learned about the fall of the Roman Empire or the old adage, “Before pride comes a fall… “
Regardless, they are Facebook and it appears that the changes are here to stay. I do have to admit that MyLocally is including some of these features in our new online directory, so hopefully Zuckerberg is right that people will get used to features like tickers and activity news feeds.
While I doubt that Facebook sees MySpace as a threat to domineer the world of Social Media, it does look at its rise and fall as a lesson they should choose not to follow. According to a Facebook executive, as a company they realize that in order to survive and thrive they must change and adapt. I recall just last week, when a musician friend of mine, Adam Bubert, wrote a post on Facebook about his MySpace page, some bewildered 20 year old asked ½ tongue in cheek what MySpace was! I guess Justin Timberlake isn’t “bringing MySpace back” quite yet.
While many of these changes were in the works before the introduction of Google +, its meteoric rise (and slide) certainly gave notice to Facebook that they weren’t the only game in town. That being said, according to eMarketer, Facebook has $3.8 billion in worldwide advertising this year and a predicted $5.8 billion in 2012 – so they are doing something right.
I wrote this blog last week on my way to the Lake Tahoe Marathon and never posted it, so a week has passed since “Black Wednesday” when many of us Facebookers woke up to find our beloved home pages altered. Since that time I can tell you that I have gotten used to the changes, and the ticker on the side has some interesting features that I like, such as scrolling down and seeing someone’s post appear with images and the thread! But I did find it a bit disturbing that Andrew Shotland of LocalSEOGuide.com was listening to some band I have never heard of and NOT returning my calls…can you say “Facebook stalking” Andrew?