Tim Judd of MyLocally/eLocal Listing to Give Local Search Workshop at DigitalNow

Tim Judd, CEO and President of eLocal Listing and Search Initiatives, LLC will be conducting a workshop at the digitalNow conference in Orlando, FL.

Mr. Judd, a Local Search industry expert, author of ThinkJudd.com and a regular panelist at Lead Generation and Search conferences has been invited to present a workshop entitled, “Leading the Way with Local Search, Social and Mobile”. This 45-minute session will educate Account Executives on how to thrive in today’s complex marketplace and will include customer testimonials, case studies and detailed steps on trade secrets to increase visibility, conversion and branding.

digitalNow is an annual conference which brings together CEOs from some of the most influential professional, non-profit and trade associations in America. Produced by Fusion Productions and Disney Institute, this invitation-only conference addresses the critical issues facing association leaders in the digital age (Building Brand, Personalization, Online Community, AMS Integration, Lifetime Loyalty, Member Relationship Management, Taxonomy/Advanced Search, Content Management, One-to-One Marketing, eLearning, and Web 2.0).

Mr. Judd will be introducing MyLocally.com, a revolutionary online directory that merges Search, Social and Mobile to increase a company’s online visibility and encourages B2C engagements that result in increased revenues at the Digital Now Conference.

MyLocally offers partnership programs to Associations and Publications, allowing them to leverage the power of the Internet, promote their organization and share in revenue.

About Us
MyLocally is a Search Initiatives, LLC company. Search Initiatives owns and operates a portfolio of online properties that harness the power of the Internet to help small to medium-sized businesses market their products and services.

The company generates accurate and useful information about these businesses to improve search engine visibility and optimize consumer impact. Search Initiatives’ properties include eLocal Listing, MyLocally, eLocal Profiles, cherrp, and RadarFrog.

Go Back Home

Reaching Dot Boomers Through Your Online Marketing Strategy

This article was first published in the March 2012 issue of The Business Scene magazine.

“When I get older, losing my hair, many years from now … Will you still need me, will you still feed me, when I’m 64?” One can only imagine if the lyrics to this epic song would include, “will you still tweet me, w” if Paul McCartney had written these lyrics today.

If you are planning your annual marketing strategy and think that the Baby Boomer(those of us born between 1946 – 1964) market is anywhere that does not include the Internet -then think again!

Boomers in the U.S. are technologically savvy enough to comprise 1/3 of all TV viewers, online users, social media users and twitter users. You can’t afford to overlook them!  Despite the misconception that since Baby Boomers didn’t grow up with the Internet, they don’t use it -Baby Boomers are fast becoming “Dot Boomers” and are including online activity as part of their daily routines.

While this demographic may have been a bit slow to embrace these new technologies, they are the fastest growing segment on the Internet; using Search and Social Media to stay connected (or reconnect) to family and friends, to make purchasing decisions, conduct banking, research a topic, purchase online, or plan a trip or the weekend’s activities.  Leaving this group out of your online marketing strategy is short sighted and a missed opportunity.

It is important for you to understand that Baby Boomers are willing (and do) spend their money and make up the lion’s share of the spending power in the United States. Baby Boomers are using the Internet to research and make both online and offline purchasing decisions.  Over $7 billion dollars is spent online by a generation that has embraced the Internet as a cyber super mall.  Boomers aren’t just buying online, they now consider the Internet to be the most important source of information for their purchasing decisions. Older adults are finding that the Internet provides a safe and convenient alternative to brick and mortar retail stores that have low lighting, loud music, and young employees.  Small businesses have a huge opportunity to meet Boomer needs online, but most businesses haven’t tried to tap into this opportunity –but now is the perfect time to start!

Understanding Baby Boomers’ purchasing patterns and making small changes to your online marketing strategies can make a big difference.  While younger Americans tend to make decisions based on the “cool” or “wow” factor, Baby Boomers rarely do.  Studies show that Baby Boomers are drawn to a business that garners trust and promotes relationship building.   Your online presence should  include the right balance of images and wording.  While a younger consumer will make a decision to stay on a site in approximately 7 seconds, older consumers stay on a site for much longer.  They want to know how many years a company has been in business, they want to know that they are reputable and promote a feeling of trust and well-being.

Another small change that is easy to make is to include more age appropriate images in your online presence.  Even changing your wording in small ways can make a difference; Baby Boomers have changed the face of “old Americans”, but they are looking for businesses that engender trust and reliability, not flash and pizzazz.  While Americans are working later in life, they often have more flexible schedules; encouraging Baby Boomers to take advantage of off hour specials can fill your restaurant, winery or retail store when the younger crowd is busy with their work or family life.

Going to “grandma’s house” to connect with older relatives may be a thing of the past.  Boomers are using titter, Facebook, LinkedIn and social networking sites in increasing numbers.  Boomers in general have more time to engage in Social Media activities and are doing so.  They are participating in growing numbers in posting original content, writing blogs and reviews.  Like your online marketing strategy, your Social Marketing strategy should take into consideration that Boomers are using Social Media and that they are looking for businesses that solicit trust and loyalty..

The Internet has changed the way we live, play, shop and connect with others.  Savvy business owners who understand their total target audience and who consider Baby Boomers in their online strategies will be able to harness the buying power of a generation soon to make up over 45% of the American population.

About the Author – Carol Lee Collins is the Vice President of  MyLocally, an online directory that showcases local businesses and encourages them to interact with the customers through seamlessly integrated Social Media tools.  She has worked in the advertising, marketing and internet/SEO space for over 20 years.

 

 

 

 

 

Go Back Home

MyLocally.com Launches a New Online Directory

October 20, 2011 -

MyLocally.com, a  revolutionary online directory and changes the course of Local Search and Social Media launches in partnership with The American Chiropractor Magazine. Each chiropractor who receives the magazine will also receive a FREE listing in MyLocally.com helping to improve a chiropractor’s online presence and helps them connect with customers through Social Marketing and Social Bookmarking tools.

MyLocally Lauch Press Release

Go Back Home