Social Media Events That Shook Our World

Like Apple, MicroSoft, and Google changed the way that we all live, so hasn’t the world of Social Media.  People all over the world tweet, chat, facebook, video or share photos in ways that would not have been imaginable ten years ago.   Social Media has had a profound impact on social, political, economical, and legal issues from Orlando, Florida (Casey Anthony) to natural disasters (Hurricane Irene, Japan’s earthquake and tsunami) to social and political unrest (Egypt, Lybia, and more!). So when Social Media Week announced their choices for top ten Social Media Events I thought I had the list down and well, a few of their choices surprised me.

1)                The number one spot went to the uprisings in the Middle East.  Social Media not only transformed and galvenized the citizens of these countries, but kept the rest of the world informed and put leaders on alert that there was a new type of revolution against tyranical governments and that is the Social Media Revolution. 

2)                The impact of Social Media on the events of the Japanes earthquake and tsunami was no surprise.  Not only did it provide a window to the aftermath of an 8.9 magnitude earthquake and the subsequent tsunami,  Tweets, videos, blogs and facebook group pages connected families with their loved ones.

3)                Number three shocked me.  I had actually forgotten about this event, but Social Media Week voted Julian Assange’s Wikileaks scandal as their third choice.  While I have more than mixed emotions about the use of Social Media to potentially impact and put our troops at risk, I must admit that with out social media the age old debate over freedoms versus freedom of speech reached a new level and a new audience.

4)                OK, number four should be no surpise to any one.  The world watched and tweeted about the train wreck called Charlie Sheen.  I resist using his catch phrase, but must admire his ability to capture the nation’s obsession with reality, tragedy, and celebrity.  Charlie was able to amass  one million twitter followers faster than any other “celebrity” before him.  Now Demi Moore should take note that you can rise and fall just as fast with Social Media and stop tweeting naked pictures of herself, thank  you!

5)                I am embarrassed to even write this one, but number five is the man with the most unfortunate name and one who shouuld have remembered the lessons of the school yard with kids teasing him about having a name like Anthony Weiner.  Honestly how could he think it was a good idea to tweet a picture of his, well … need I say more.

6)                OK, I have to admit that I have absolutely no idea what this event is actually about, but Rebecca Black’s viral YouTube hit and subsequent backlash defines the new entertainment business model.  After watching the YouTube video, I learned a few things about the power of Social Media to catapult someone to stardum, but Rebecca I knew that Saturday comes after Friday, but thanks!

7)                Number seven is one that my friends and  I witnessed first hand with our tiara wearing, champagne sipping royal wedding slumber party.  My much younger friends spent as much time on their iPhones reading and posting tweets as they did eating the hand made scones my husband made to honor the event!  In the days leading up to the event 70% of all social media mentions focused on the Royal Wedding.

8)                I have been busy launching MyLocally.com, so I have to admit I was a bit behind on the news when my friend Steve facebooked about the riots in the UK. Note only did Social Media play an important part in informing the world, politicians blamed the violence on text messages, mobile devices, and instant messaging.  So much so that they considered blocking access to social networking sites. 

9)                Hurrican Irene came in at number nine, with tweets on par with those about the tragedy in Japan.

10)             Number ten isn’t a tweet or a post, but instead the recent offers, buy outs and ipos in the Social Media space; LivingSocial, Pandora, DealMaps, Groupon, Linkedin and more.

These top ten events only emphasize the importance of Social Media on today’s society.  

The impact that Social Media has had on businesses is as large and I promise to write my next article on harnessing the power of Social Media for businesses.

Until then – I think I will tweet the world (OK, my measly 50 followers) that I am saying good night!

 

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It’s Google’s world; we just live in it!

As I began to do research on Google’s gobbling up of Zagat, I found a quote from Paul Saffo, Managing Director of Discern Analytics, that I just couldn’t resist “borrowing”.

In its continued effort to capture more of the online local marketplace, Google announced the acquisition of Zagat for an estimated 200 million dollars.

For those of you who may not know, Zagat was the Yelp of yesteryear whose reviews could make or break a business.  Formed three decades ago by Tim and Nina Zagat with the notion that “normal” people could review a restaurant or hotel, it revolutionized the way consumers made choices.  It doesn’t seem that long ago when travelers would never think of venturing on vacation or to a restaurant without their little burgundy book and its short and witty reviews.

This acquisition of Zagat is another sign that Google wants to (control the world), I mean to crack the local business market and to keep competitors like Facebook from gobbling up a share of the estimated $140 billion that small businesses spend on local advertising each year.  Google wants to become the go-to guide for consumers researching local businesses.

 It also reinforces Google’s emphasis on unique, relevant content; reviews; and consumer participation as part of a good user experience.  Marissa Mayer, in charge of Google’s local strategy, comments that “Zagat is something where the Google spirit, format and process of reviews come together, I just love the user-generated content nature of it.”

What this will mean to those of us who focus on Local SEO is still unknown.  My hunch is that those SEO companies that focus on good, unique content and on providing a good user experience for both small businesses and consumers will probably fare ok with this new acquisition and the on-going strategy changes at Google.

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A Groupon Coupon for College – Creative Marketing

Social Media and online coupon deals are quickly becoming part of the fabric of our daily lives, and businesses of all sizes are beginning to embrace them as part of their overall business and advertising strategies.

Each day I scour the Internet looking for the latest deal, directory, or gimmick to see how companies are effectively using social media, contests, Twitter, Facebook, or coupons to grow their businesses, and I marvel at the ingenuity of some marketing companies and entrepreneurs. In my search today, I came across an article in the Chicago Sun-Times about colleges and universities using both Twitter and Groupon as part of an on-going advertising campaign.

In one article I read, a university was offering a scholarship to the applicant who could convince the school through Twitter why they would make the best candidate for their program.  Hmmm, I recall having to write more than 140 characters to the admittance board of my graduate program.  As college tuitions continue to rise and horror stories about the debt incurred from financial aid are being broadcast on television, I guess it makes sense … Had I been given the chance to go to school for free, I would have sung like a canary!

In another article, I read that National Louis University is offering a Groupon coupon for 60% off of a course entitled: Introduction to Teaching.  While Groupon has offered coupons for exercise and art classes in the past, this is the first time that they have offered a coupon for higher education.  This deal marks the trends that businesses are taking in order to thrive in an increasingly competitive environment.  The university’s president Nivine Megahed points out that in order to reach students, the university needs to “speak to them in a way they are used to speaking.”

It is a fact of life that more and more people are “speaking” through social media, blogs, reviews, and daily deal sites.  For those business owners who want to stay competitive, they must embrace this new world and speak the “language”, or -like the buggy whip, yellow pages, and perhaps the U.S. Post Office- face a dismal economic future.

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MyLocally on track with Local Search and Social Media Trends

As the launch of MyLocally.com fast approaches, we see affirmation that our strategy combining Local Search and Social Media into one product is in line with current Search trends every day and we grow increasingly more excited for its launch.

BIA/Kelsey recently launched their Social Local Media (SLM) advisory service, focused on the “growing significance of social platforms” and has appointed Andrew Shotland of LocalSEOGuide.com to act as their associate program director.  Mr. Shotland is a respected social and local SEO expert, and consults for eLocal Listing with our new product offerings such as MyLocally.com. BIA/Kelsey’s SLM advisory service will focus on monetization models for social networks (something SMBs have been struggling with for years), metrics that measure social transactions, social commerce, and Facebook’s continued evolution as an effective online marketing tool.

Another sign that MyLocally is on track with current Search and Social Media trends, especially with our focus on its community Market Place pages, is the introduction of BuddyPress; Social Networking in a box. This new free and open source web product allows communities to build an integrated solution in which participants are connected through blogs, updates, messaging, and more. Exactly the direction that MyLocally.com is taking.

MyLocally.com is a new online community that allows its participants, both businesses and consumers, to actively participate in deals, reviews, blog posts, and Q&A.  The more they participate, the higher you appear on the Market Place Page or the better deals you will receive!

Our current launch date is September 25, 2011; until then, keep coming back for more updates.

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And the winner is ………

MyLocally.com recently held a raffle at the Florida Chiropractic Association’s 2011 National Convention held in Orlando from August 25th – August 28th and the winner of an iPod Touch is Diane Handley.

Diane is Chapter President for the Tampa Bay Chapter for Florida State Massage Therapy Association; an organization that promotes public awareness of massage therapy in Florida through education and professionalism.  Diane attended the convention to promote the Association to chiropractors, schools and therapists.

Congratulations Diane, we will be sending your iPod Touch to you shortly!

MyLocally & The American Chiropractor Magazine are partnering to bring the chiropractic industry more patients!

 

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MyLocally setting trends in Local Search and Social Media

As the launch of MyLocally.com fast approaches, we see continue affirmation that our strategy of combining Local Search and Social Media into our new online directory product called MyLocally.

BIA/Kelsey has recently launched their Social Local Media (SLM) advisory service, focused on the “growing significance of social platforms” and has appointed Andrew Shotland of LocalSEOGuide.com to act as their associate program director.  Mr. Shotland is a respected social and local SEO expert, and is an integral part of developing MyLocally.com, consulting and working with us from the inception of our new one of a kind directory product.

BIA/Kelsey’s SLM will focus on monetization models for social networks (something SMBs have been struggling with for years), metrics that measure social transactions, social commerce, and Facebook’s continued evolution.

Another sign that MyLocally is in line with current Search and Social Media trends, especially with our focus on its community Market Place pages, is the introduction of BuddyPress; Social Networking in a box. This new free and open source web product allows communities to build an integrated solution in which participants are connected through blogs, updates, messaging, and more.

Exactly the direction that MyLocally.com is taking.  We are excited to be presenting the market place with a new online community that allows its participants, both businesses and consumers, to actively participate in deals, reviews, blog posts, and Q&A.  The more they participate, the better the experience.

 Our current launch date is September 25, 2011; until then, keep coming back for more updates.

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Facebook to roll out privacy setting changes

Ever wish you could have more control over your privacy settings on Facebook?  Well you are not alone and Facebook is responding with a series of privacy upgrades due to roll out on Thursday, August 25, 2011.

Facebook’s Chris Cox, vice president, seems to understand the pulse of his more than 750 million users for these changes as evidenced in his post on Tuesday stating, “You have told us that ‘Who can see this?’ could be clearer across Facebook, so we have made changes to make this more visual and straightforward.”

Cox added, “Your profile should feel like your home on the Web — you should never feel like stuff appears there that you don’t want, and you should never wonder who sees what’s there. The profile is getting some new tools that give you clearer, more consistent controls over how photos and posts get added to it, and who can see everything that lives there.”

The changes seem like they will be simple to use, although I haven’t seen them implemented yet; but, the settings seem pretty straight forward.  With these new changes, users will be able to easily limit who can see a photo or status update from a post and have more controlover who can see their posts.  These changes are giving users m ore control over how they share personal content and, allows users the ability to limit some information that their contacts can post about them.

It seems to be no small coincidence that Facebook is making these changes just a few short weeks after Google launches their own social network, Google Plus (Google +) which is growing in popularity and uses much simpler privacy setting mechanisms than Facebook. As an avid Facebook user, who has yet to convert to Google+, it will be interesting to see how these changes impact which posts I see from
my list of virtual friends.

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Only Google Starts Slow with 10 Million Users

Originally Posted on July 16, 2011 by carolee.collins

You just have to love Google!  Their new Google+, by invitation only, already has 10 million users in just two weeks!  Now that’s how to start slow!

Here at MyLocally, we are starting off a bit slower, but are working hard to bring MyLocally, a new directory product to small businesses, associations, and publications.  If you are curious about what we are doing, send us a note, we will be happy to share.   We are currently working on marketing collateral and a new media kit.  info@mylocally.com

In the meantime, I am waiting for my invitation!

UPDATE:  I received a few invitations, thanks, but have yet to sign up!

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The New Face of Social Interaction

Originally posted on July 11, 2011

Wow, Social is changing – Justin Timberlake invests in MySpace, Facebook announces the inclusion of videos and Skype and Google’s little black bar finally makes sense with the introduction of Google +. While, the jury is still out on Google’s new Google +, one thing is for certain it will continue to change the way we interact with others online.

As we develop MyLocally we will be certain to follow the trends and experts’ views on how to use Google + to help businesses grow.

Here is some light reading from industry experts:

Local SEO Guide to Unique Uses of Google and Google Plus Tips for Businesses.

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Social Media – What’s Next?

Social Media has evolved since 1971 when two machines sitting next to each sent a message to today with both Facebook and Google competing to be the Social Media King.

Take a look at this slide show, that we found on wmur.com – How many do you actually remember?  Hey wasn’t 1971 about the same time Al Gore was inventing the Internet?

Enjoy – if you remember them all or some that aren’t mentioned … send a comment

 The Evolution of Social Media

If you can’t see the captions, turn them on, it is interesting!

 

 

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