A Groupon Coupon for College – Creative Marketing

Social Media and online coupon deals are quickly becoming part of the fabric of our daily lives, and businesses of all sizes are beginning to embrace them as part of their overall business and advertising strategies.

Each day I scour the Internet looking for the latest deal, directory, or gimmick to see how companies are effectively using social media, contests, Twitter, Facebook, or coupons to grow their businesses, and I marvel at the ingenuity of some marketing companies and entrepreneurs. In my search today, I came across an article in the Chicago Sun-Times about colleges and universities using both Twitter and Groupon as part of an on-going advertising campaign.

In one article I read, a university was offering a scholarship to the applicant who could convince the school through Twitter why they would make the best candidate for their program.  Hmmm, I recall having to write more than 140 characters to the admittance board of my graduate program.  As college tuitions continue to rise and horror stories about the debt incurred from financial aid are being broadcast on television, I guess it makes sense … Had I been given the chance to go to school for free, I would have sung like a canary!

In another article, I read that National Louis University is offering a Groupon coupon for 60% off of a course entitled: Introduction to Teaching.  While Groupon has offered coupons for exercise and art classes in the past, this is the first time that they have offered a coupon for higher education.  This deal marks the trends that businesses are taking in order to thrive in an increasingly competitive environment.  The university’s president Nivine Megahed points out that in order to reach students, the university needs to “speak to them in a way they are used to speaking.”

It is a fact of life that more and more people are “speaking” through social media, blogs, reviews, and daily deal sites.  For those business owners who want to stay competitive, they must embrace this new world and speak the “language”, or -like the buggy whip, yellow pages, and perhaps the U.S. Post Office- face a dismal economic future.

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Comments

  1. It’s interesting to see Universities getting involved in FB, Twitter and, particularly, discount sites. I’m not a fan of the price hikes we’ve seen over the last 10-20 years in higher education and, to be frank, I worry about they type of graduates they’re releasing as well. I think our economy is changing and it would be nice to see alternatives or a revamping of higher education, especially when it comes to business.

    I’m a fan of Seth Godin’s Alternative MBA program. I recently found another on a VERY small scale called the TropicalMBA that re-teaches young graduates how to work for themselves in a more independent setting.

    • carolee.collins

      Thanks Justin! It makes sense that as society moves more and more to the internet, facebook, and daily deal sites that colleges and universities would need to realign their marketing and recruiting efforts. With sky rocketing tuition prices at private (and state) schools, many are having a difficult time filling the class rooms. I just found this interesting article about Seton Hall offering 2/3rds off for top applicants! I won’t share it with Tim Judd, our CEO, though since he is paying tuition for his youngest son at Seton Hall!

      http://www.nytimes.com/2011/09/29/nyregion/seton-hall-university-to-offer-steep-tuition-discounts.html

  2. *Thanks for the enjoyable read. How often do you write articles?

  3. carolee.collins

    If you ask my CEO, he will say not enough! Glad you enjoyed it!

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